The new livery | SWISS: proud partner of the Fête des Vignerons
The new livery | SWISS: proud partner of the Fête des Vignerons
The new livery | SWISS: proud partner of the Fête des Vignerons
The new livery | SWISS: proud partner of the Fête des Vignerons

The new livery

SWISS: proud partner of the Fête des Vignerons

Being « Made of Switzerland », we at SWISS are always keen to familiarize our guests with the features of our home country, its culture and its traditions from which we draw our daily inspiration.

The knowledge and the local landscapes are all a key part of Switzerland’s regional richness. And this is why SWISS is paying tribute to a rare celebration that is a byword for Suisse romande : the Fête des Vignerons. SWISS is proud to partner this globally unique event whose values she shares and to transport throughout Europe this living local tradition.

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Use your phone to bring our livery to life!

Visit your smartphone’s app store and download the free “Avion SWISS” app. Then follow the instructions to scan the images below and, through the magic of augmented reality, discover the stories behind them.

These illustrations come to life with the “Avion SWISS” application.

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The new livery

Created by the artist Mathias Forbach – alias Fichtre, this new livery embodies the “Fête des Vignerons” spirit and draws on characteristics that make Suisse romande so unique.

The illustrations as a whole reflect the cycle of the seasons that highlights the nature and culture of the wine. On one side of the aircraft, the colours used are warm, representing spring and summer. The other side evokes autumn and winter with a mixture of colder colours. They meet below and above, symbolising the continuity and cyclical aspect of the seasons.

Nature plays a vital role in the artist’s composition, particularly the elements of the landscape of the Vevey region where the Fête des Vignerons takes place : the lake, the vineyards, the autumn leaves, the grapes. The illustrations also include a crucial element of the visual universe of the Fête des Vignerons : the starling. This bird that flies in flocks over the vineyards in autumn represents a fascinating sight and announces the beginning of the harvest.

The specially-liveried SWISS CS300 will be deployed throughout Europe over the next nine months. The aircraft will serve 42 destinations from Geneva including Palma (in summer), St. Petersburg (in winter) and Dublin (all year round). And it will carry over 150,000 passengers in its festive colors.

A flying tribute created by a Suisse romande artist

Having already created the l’« Suisse romande plane » in 2017, Swiss artist Mathias Forbach, also known as Fichtre, was chosen once again to create this tribute in the Fête des Vignerons 2019 colours.

Originally from Vevey, this artist is among those who were raised with this tradition from early childhood; something that was a key source of inspiration for the creation of this new flying masterpiece.

Behind the Scenes

Decorating a whole aircraft is a sizeable challenge. A team of 13 people spent no less than 36 hours carefully placing over 300 square metres of stickers onto the fuselage. Here’s a behind-the-scenes glimpse at this major undertaking, along with some previously unseen images of the moment the new livery was unveiled.

Relive the beginnings of the story | SWISS